Tom Gearing

Managing Director


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Thomas developed a keen interest in wine throughout his formative years, whilst accompanying Philip on many trips to the Cote d’Or. Thomas was displaying an eye for wine from an early age, and even upstaged the esteemed wine professionals at Christies at the age of 13 when he spotted that a 12 bottle case of Domaine de la Romanée-Conti, Romanée-Conti 1959 had actually been reconditioned and not sold in the condition stated at sale. (Interestingly that case purchased for £16,000 in 2000 is now worth £150,000!).

Thomas initially seemed to be heading to the City and the financial markets following University where he read History, however with the investment wine market burgeoning and an opportunity to marry both his passion for fine wine with an investment based business it was an opportunity that couldn’t be missed.

Thomas has since formalised his passion for fine wine by obtaining the WSET Level 3 qualification with distinction and is continuing to study up to Diploma level. Similarly Thomas has continued to pursue his entrepreneurial flair and participated in Season 8 of the BBC’s ‘The Apprentice’ in 2012, competing against 15 other candidates, eventually finishing runner-up. He was congratulated by free magazine pioneer Mike Soutar for his “very sophisticated business plan”, while telecoms entrepreneur Matthew Riley added that it was “one of the best-written business plans I’ve ever read”.

Thomas has since spent his entire working life as Director of Cult Wines growing it from a small start-up to one of the UK’s leading wine investment companies with over £60 million of assets under management. Thomas regularly features as a market commentator appearing on media outlets such as Bloomberg, CNBC Europe, CITYAM and more.


Tom and Philip Gearing  Tom Gearing Investment Presentation