Victory for Château Ausone and Barrière Frères in trademark dispute in China

Posted by Helen Tate on 23 July 2013

Victory for Château Ausone and Barrière Frères in trademark dispute in China

Victory for Château Ausone and Barrière Frères in trademark dispute in China

The Chinese Trademark Office (CTO) supported the two Bordeaux companies, rejecting and outlawing two uses of similar names and images.

Négociant, Barrière Frères was challenging the submission of a ship logo which it said was too similar to the ship it uses for its “Grand Bateau” label.

Ausone also won its case to abolish the use of its name in Chinese characters.

The offender in the case is said to be known in Bordeaux circles as “the trademark squatter”, and was accused by the CTO as acting in bad faith.

source: www.thedrinksbusiness.com

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