Cru Bourgeois to revive classification system

Posted by Rachel England on 23 September 2016

The Alliance des Cru Bourgeois will revive the ‘Superieur’ and ‘Exceptionnel’ categories when it launches its new classification in 2020.

The new system will put an end to the annual assessments that have been made since 2008, with assigned categories standing for five years.

Chateux will simply apply for ‘Cru Bourgeois’ status, or they may choose to apply for the ‘Superieur’ or ‘Exceptionnel’ categories where in addition to a taste test, they must pass on three other criteria including agricultural and environmental practices, property management and wine promotion. These factors will be judged by a professional jury and supervised by an independent committee yet to be decided.

The new vice-president of the Cru Bourgeois association, Amelle Cruse, told the drinks business that the idea was both to make it difficult to achieve one of the higher classifications but also to eliminate complaints from château owners that their wine missed out on a better grade based on a tasting alone.

Cruse said she welcomed the return of the categories saying it was “really motivating” for the estates and it was important for properties that “are ambitious, that don’t just want to be Cru Bourgeois.”

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