Château La Mission Haut Brion: Brand

Both Chateau Haut-Brion and Chateau La Mission Haut-Brion are owned by the French company, Domaine Clarence Dillon SAS. They produce a total of nine wines including two of the finest Bordeaux whites (Chateau Haut-Brion Blanc and La Mission Haut-Brion Blanc) as well as recently acquired right bank estate Chateau Tertre Daugay, which was renamed Quintus. As with most of the premier Bordeaux domaines, Clarence Dillon has built a portfolio of wines of almost unparalleled quality. La Mission and Haut Brion are the figureheads of the group, but the demand and prestige these wines bring has helped Dillon create a stable of wines which share in the brand and status.  In recent years the group has focused its branding and marketing around the unique historical significance both La Mission Haut Brion and Haut Brion hold in the wine world. Whilst never being classified a first growth like neighbour Haut Brion, many consider La Mission Haut Brion to be the ‘sixth first growth’. In 2011, Chateau La Mission Haut-Brion ranks 10 in the Liv-ex Power 100, a list of the most powerful brands in the fine wine marketplace.