Château Angélus: Brand

Until the era of management under Hubert de Boüard de Laforest, Château Angélus could not really claim to be making as fine a wine as its terroir allowed. Forward-thinking Hubert set about making many changes, including the early adoption of open-topped vats for fermenting and barrel maturation - both techniques which were picked up on by Hubert in his trips to Burgundy. Another bold and progressive change was that of the name, which went from L’Angélus to Angélus, as Hubert observed this would lead the château to the top of alphabetical directories.
The attention to detail in the handling of Château Angélus, has led to an increase in quality, reflected most obviously in its promotion in the 2012 St Émilion Classification to Premier Grand Cru Classés A status, placing it in the top 4 châteaux in the region.
Château Angelus enjoyed valuable product placement in Casino Royale, in which Daniel Craig’s 007 is seen enjoying a glass- a move which Hubert de Boüard told decanter.com led to a substantial sales spike. While prices for fine French wine are expected to stabilise in coming years, Angélus has been forecasted continued growth due to current brand strength following its St Émilion reclassification and thanks to strong sales to China- where the bell that appears on every bottle of the Grand Vin is considered a lucky symbol.